A+UD designed a private initiative proposal on-public land to transform a segment of the world-recognized Isla Verde Blue Beach where the ViVo convention/entertainment center already exists. The initiative proposed a site-sensitive combination of cultural, commercial, hotel and recreational uses duly woven and linked to other activity zones along the public beach through a street art-filled boardwalk, and to Isla Verde’s commercial and neighborhood district through pedestrian and bike path extensions. Project remains in design phase.